We judged that the biggest strong point of UHD is the magnificence of grand screen and ultimately realistic color. To express this, we captured a beautiful nature domestics and overseas and an exotic scenery of Europe with time laps technique and made UMAX logo with changeable colors extracted from this shoot. The identity of UMAX color was set as realistic and changeable colors extracted from Nature.

• Project.

  UMAX
  Channel Brand Design

• Client

  CableTV VOD