We wanted to make the audience feel the complicated economics programs of SBSCNBC including “Economy Becomes Easy” through experiences of simple designs. We set the magic bar with the design motif of transforming complexity into simplicity and designed everything in the world to appear and disappear in the magic bar. We expressed IDs in the concept of a watch and made an identity movie that is simple, precise, but interesting.  

• Project.

  SBS CNBC Network Design

• Client

  SBS PLUS