KBS2 defines its identity as a family-like and warm atmosphere in broadcasts. As part of the efforts to demonstrate our identity, we have manufactured a short animation featuring a human character and adjusted the RGB value to add a fluorescent effect to the existing color of yellow, which has been used by KBS2. (KBS2=YELLOW + Family) Getting rid of the preconception that a public broadcasting should use a dignified and magnificent image of identity, we designed KBS2 as minimal and chic. This is the best result to reflect KBS2’s will to innovate and transform itself.

• Project.

  KBS2 Network Design

• Client

  KBS