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Focus TV

Focus Channel Branding

Three channels: Focus TV, Focus Movie and Focus Kids have been bundled, defining their identity as a single brand. By adding a new meaning of ‘Framing’ to the word of ‘Focusing,’ we developed a graphic motif. All three channels share the same calligraphic style of ‘KT typeface (A specific style used by a company named KT)’ when expressing their logos. Each channel has its own unique color, but they are characterized as a single brand by using a single calligraphic style of the Framing graphic motif and logos.

  • Project.
    Focus Channel Branding
    _Focus TV
    _Focus Movie
    _Focus Kids
  • Client
    KT

Credits.

  • Brand Identity Strategy
    Shawn
  • Artwork & Animation
    Won Dong-min
  • Logo Design
    Flag Studio
  • Sound
    ROIAUDIO
  • Producer
    Shawn

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